MEXICO PERCEPTION RESEARCH EVENT
Join us for a taste of the Mexican opportunity
New Zealand Story Group commissioned a soon to be released country perception research study in Mexico. The research conducted by Big Picture, focuses on supporting a better understanding of the trade opportunities offered to New Zealand exporters to Mexico through the CPTPP, including how Mexican consumers and businesses perceive New Zealand, key points for business engagement and sector specific considerations for trade. It also identified a number of distinctive cultural characteristics, which represent key differences that could impact business and buying decisions. Hear from our lead researcher, Nathan Farmer at Big Picture, who will share what we’ve learned.
The Latin America Centre of Asia-Pacific Excellence (Latin America CAPE) and the Ministry of Foreign Affairs and Trade (MFAT) contributed funding towards this research.
If you’re interested in doing business with Mexico, networking, and Mexican food and drinks, don’t miss this event.